Saturday, May 5, 2007

To market, to market....

I am just about finished with preparations on a new marketing campaign in my film music career. It'll be interesting to see if it pulls better or worse than other previous campaigns. I'll give a brief report on my musicforaliving.com website, and full details within an upcoming edition of one of my marketing training products. Suffice it to say that it follows as many of Robert Cialdini's, Dan Kennedy's, and Ken McCarthy's "rules" as I could gracefully do. Results to come....

Monday, April 30, 2007

New Site Up and Old Site Improved

I revamped my ArlenCard.com site where all my demo material is posted. I think it works a lot better now.

Also, I just launched my MusicForALiving.com site. My goodness, this was a heap of work for a labor of love! Someday, it may make me decent money, but for now, since I love to teach, this is my chance to do it on my terms. I've got some good resources up there now, and will add more pretty much every day. Marketing info galore, especially through my opt-in eZine and Bulleting service "Money in Music." Go check it out.

Today, I am working on some strategic partnerships for my CD production work. More on thisa later.

Tuesday, April 24, 2007

FILM MUSIC CENTRAL

Greetings. I am Arlen L. Card, veteran film music composer. I've been doing music for my main income for over 21 years now, and I realized I've learned some things that may be of interest. I'm happy to pass some information along. To find out more about me, you can visit my main music website at http://www.arlencard.com, or my music career training website, http://www.musicforaliving.com. At each of the preceding sites I have an opt-in eZine that I will literally pack with information in the months and years to come. The musicforaliving eZine will be much more active than the arlencard.com eZine, but both will have unique and informative content, and are free of charge. For now, though, let me just tempt you to come back and see what I post here in the days to come.